The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on … Read the whole story
News Corp. this morning announced it is putting News America Marketing -- one of the biggest distributors of FSIs, coupons and other forms of … Read the whole story
Magna says nonlinear TV advertising sales on Hulu, full-episode players, and other digital areas will increase to $2.6 billion in 2019. This will represent … Read the whole story
IMDb Freedive changed to IMDb TV and its available titles now include Academy Award winners. Read the whole story
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service … Read the whole story
The group is forming because it says "addressability begins with the content distributors." Comcast Advertising is pushing its own content-distributors industry consortium group for … Read the whole story
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a … Read the whole story
"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens of millions of Americans about the … Read the whole story
The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ads appear adjacent to appropriate content. Read the whole story
CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about their commitment to society. according to a new Edelman survey. Read the whole story
Initial research focuses on audio storytelling, specifically where audio trumps visual creative. Read the whole story
The two companies said the project, announced at Cannes, is designed to help brands better engage with consumers across all audio platforms: broadcast radio, … Read the whole story
Sports Illustrated's media operations were sold for the second time in less than a month as part of an agreement that named media executive … Read the whole story
A basketball star and his wife star in back-to-back summer competition shows this week on ABC. Read the whole story