MediaDailyNews
Wednesday, July 10, 2019
  • 2020 Political Ad Race Projected To Reach $6 Billion, 45% For Presidency
    by Joe Mandese

    Combined political ad buys on broadcast, cable and digital media outlets will reach $6 billion during the 2020 Presidential election year campaign cycle, according … Read the whole story

  • Cass Out As MDC Realigns Media Operations
    by Larissa Faw

    MDC Partners has formed a new network that aligns MDC Media Partners and its flagship agency Assembly with data and CRM agency Gale. Read the whole story

  • Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
    by Joe Mandese

    Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released … Read the whole story

  • Comscore Stock Loses More Steam
    by Wayne Friedman

    Comscore's stock continues to decline -- another 10% in the last five days. After a new financing deal through a private investment was announced … Read the whole story

  • MEDIApsssst
    Any Day Now On Kantar-Bain Deal
    by Richard Whitman, Columnist

    Bain will acquire around 60% of the research unit, which is valued at around $4 billion, leaving WPP with a sizeable 40% minority stake. Read the whole story

  • 'NY Times' Documents The 'Great Race To Rule Streaming Media'
    by Karlene Lukovitz

    The piece explores the big players' escalating battle to win consumers' attention and dollars, including the push to churn out cheap, mediocre content along … Read the whole story

  • COMMENTARY
    Out-Of-Home Scores Goal For Women's Soccer
    by Charlene Weisler, Op-Ed Contributor

    The U.S. versus England match was the #1 televised soccer game year to date OOH. Read the whole story