January 25, 2023
Tuesday, July 30, 2019
The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018. Read the whole story
Michael Nathanson projects flat advertising growth for cable operators' Q2, reflecting continued viewership declines and a 5.5% cord-cutting rate--worst quarterly performance to date. Read the whole story
This consolidates the account from its previous array of relationships, including OMD, Zenith, Dentsu Aegis Network (DAN) and Havas Media. Read the whole story
National cable TV networks are up 1% totaling $5.7 billion, with broadcast networks sinking 1% to $3.2 billion, according to MoffettNathanson Research. Read the whole story
COMMENTARYJust one candidate threw in the towel after last month's debates: little-known California Rep. Eric Swalwell. He has been replaced by Montana Gov. Steve … Read the whole story
- COMMENTARY
Google filed an update last week for a U.S. patent that describes a method for managing a two-part promotion on mobile devices. Read the whole story
- COMMENTARY
Major TV network groups continue to be adamant about controlling all their national linear TV advertising inventory. Read the whole story
