In addition to cost-per-day buys reaching all YouTube homepage visitors, the new CPM-based buys enable audience targeting. Read the whole story
David Cohen, long-time IPG Mediabrands executive who mysteriously stepped down as president-North America at Magna, surfaces as advisor to TV measurement firm TVision. Read the whole story
After quietly testing an advanced AI system capable of writing its advertising and promotional copy, financial services marketer JPMorgan Chase has struck a five-year … Read the whole story
Google introduced a series of features across AdMob that measures and connects app publishers and advertisers with consumers across millions of sites and apps … Read the whole story
Viewership declines are due to the absence of "Walking Dead" episodes and fewer episodes from "Fear of the Walking Dead." Read the whole story
While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised … Read the whole story
The Democrats put on a better show on night one of this week's debates on CNN than they did late last month on NBC. Read the whole story