BIA says the three biggest markets will be Los Angeles ($368 million), Phoenix ($280 million) and Philadelphia ($259 million), with local TV getting the … Read the whole story

The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs. Read the whole story

For a category that wouldn't have even been considered a consumer packaged good only a few years ago, marijuana brands and sales have already … Read the whole story

As states legalize cannabis for medical and recreational use, some states require pre-approval by the government for pot advertising. This prior approval of ads' … Read the whole story

Overall, U.S. theatrical movie spending on national/regional TV is at $551 million from May 1 through August 1 -- up 12% year over year. Read the whole story

Fox will use Credible's consumer and other data for its local TV stations' sites, as well as Fox Business's online platform. Read the whole story

CBS "doesn't fear" the coming onslaught of SVOD competitors from other major players, insists CBS Interactive exec Marc DeBevoise. Read the whole story

Consumers see ads wherever they are, but that doesn't mean they always pay attention to ads they see or even which ads they notice … Read the whole story

The "Voter Privacy Act of 2019," introduced this week, would require political campaigns to notify consumers if their personal data is obtained and delete … Read the whole story

TLC's big gains came from strong viewing of its "90 Day Fiance: Happily Ever After?" series. Hallmark continues to benefit from its "Good Witch" … Read the whole story