The RNC and other GOP arms have committed to a boycott, upping conservative pressure on social media. Read the whole story
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time … Read the whole story
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. … Read the whole story
Paul Parton, a veteran agency strategist who most recently was a partner of Interpublic's The Brooklyn Brothers, has been named Group Chief Strategy Officer … Read the whole story
Q2 ad revenue rose 7% and streaming services drove a 13% gain in subscriptions and affiliate revenue. CBS's local news-streaming services will roll out … Read the whole story
Terms of the multi-year deal weren't disclosed, but it covers both existing and upcoming AT&T platforms. Read the whole story
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of … Read the whole story
Most big beverage makers are in various stages of developing THC-based drinks. Your days of depending just on alcohol to get high could be … Read the whole story
Although consumers are suspicious of native ads, most understand them -- especially millennials, reports Outbrain. Read the whole story
Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. Read the whole story
The company made progress quarter-to-quarter, posting organic growth of 0.1% in Q2. North America remains the firm's weakest-performing region, although results improved significantly in … Read the whole story
The partnership will bring Holler's animated visuals to Badoo's 431 million global users. Holler's business is based on its custom content creation for brands, … Read the whole story
What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance. Read the whole story
While "Succession" is most assuredly a work of fiction, the similarities to the Murdoch dynasty are undeniable. Read the whole story