The company credits the recently acquired data-management company Epsilon with securing the win. Read the whole story
A review that began in spring followed the completion last year of the client's $70 billion merger with health insurer Aetna. Read the whole story
Media-measurement company Comscore was hit with more negative news: the resignation of board member Paul J. Reilly. Read the whole story
TVision said these two prime-time broadcast shows "stood out as two of the best broadcast TV advertising opportunities of the year." Read the whole story
'Free Your TV' includes video featuring ecstatic Amazon Fire/Prime Video converts and detailed instructions on cord-cutting and streaming. Read the whole story
Digital revenue grew 32.8% to $91.1 million -- increased by $22.5 million from podcasting, primarily from its acquisition of Stuff Media in October 2018. Read the whole story
The integration allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and Google … Read the whole story
Raise your hand if you work in advertising and had never considered the downside of consumers seeing your brand message plastered "near pornographic content … Read the whole story
It seems like just yesterday that KSL Media filed for bankruptcy. It was six years ago, if you can believe it. Now there are … Read the whole story
In the next few weeks, consumers will be able to use Google Assistant to remind friends and family to do specific chores. The feature … Read the whole story
Publisher- and advertiser-side ad-tech startups showing explosive growth, reports "Inc." Read the whole story
Bidding complexities continues to rise. In 2019, about 80% of digital marketers spent time on manual tasks like bidding, while only 20% is spent … Read the whole story