Media agencies are largely seen as "commodity suppliers," not strategic partners, according to a new report from consultant ID Comms. Read the whole story
Advertisers and agencies are misaligned on their views of media agency performance on key issues, according to findings of multinational study by ad management … Read the whole story
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, … Read the whole story
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a … Read the whole story
The recent announcement of a Kantar partnership with Pulse has the potential to change the conversation regarding AI and voice. Read the whole story
Zeus Prime, a new ad-buying user interface, is intended as an alternative to Google and Facebook for publishers and advertisers. Read the whole story