One fewer ad break per quarter than in past games is driving strong demand. Advertisers are paying $5.5M for two 30-second ads and $5.6M … Read the whole story
The first public hearing of the 2019 Presidential Impeachment Inquiry generated an estimated 13.8 million people, according to a Nielsen analysis of its "fast … Read the whole story
There is a whiff of nostalgia in the air surrounding the impeachment hearings that began to air live on various channels on Wednesday. Read the whole story
Two cable news channels -- Fox News Channel and MSNBC -- posted the best overall viewing numbers on the first day of House hearings. … Read the whole story
Given the impact it's had on the venerable newspaper -- as well as its Sunday magazine -- it's not just a little ironic that … Read the whole story
That's the time you spend each year "scrolling for something to watch" on TV, according to some studies. Read the whole story
The world's 100 most valuable brands represent a combined value of $3.81 trillion, making them more economically valuable than the gross domestic product of … Read the whole story
The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing. Read the whole story
In a move Google is framing as protective of privacy, the company says it will stop including information about the type of material on … Read the whole story
Linear TV advertisers are holding back budgets from CTV, and measurement is a big part of the issue. Read the whole story