On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has … Read the whole story
"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said … Read the whole story
YouTube Masthead ads are now available for TV screens in its TV app for all advertisers to buy on a CPM basis, an ad … Read the whole story
Google's decision to limit political ad targeting, on top of Twitter's ban of political ads, is causing Facebook to at least discuss an adjustment … Read the whole story
The current divisive state of partisan American politics is often compared to "team sport." Turns out, most Americans care far more about their favorite … Read the whole story
Planners can now use the tool to compare reach and frequency estimates when various mixes of YouTube and TV are used. YouTube hopes this … Read the whole story
Daytime TV coverage of day four of the impeachment hearings rose a collective 8% on Wednesday. Read the whole story
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released … Read the whole story
For the most part, digital-born approaches can only make the TV ad world better, with one exception: header bidding. Read the whole story
There's a big difference between "fake news" (that which is created to purposely mislead the audience) and honest journalism mistakes. Read the whole story
In the world depicted in "The Feed," images of every event in our lives converge in one brain-based app. Read the whole story