NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global … Read the whole story
The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy … Read the whole story
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. … Read the whole story
Expanding an addressable TV platform beta test, Nielsen has added major TV networks including A+E, AMC , CBS, Discovery, Fox, NBCUniversal and WarnerMedia. Read the whole story
This brand overhaul coincides with the debut of "The New Keto Friendly South Beach Diet," an updated version of the original 2003 plan developed … Read the whole story
The proposed settlement allows users of the defunct Google+ who were affected by data breaches to receive between $5 and $12. Read the whole story
Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow. Read the whole story
Key political advertising issues and trends include local broadcast TV's effectiveness, the right reasons and times to buy digital and TV, addressable TV, cross-platform … Read the whole story