So far, upfront events panned by others -- including CNN, FreeWheel, A&E and AMC as well as IAB's NewFronts -- are still on. Read the whole story
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the … Read the whole story
If you're like me, you probably haven't had many restful night's sleep the past few years. So today's column is devoted to letting America … Read the whole story
Comcast's NBCU is not expecting a disruption to its airing the Summer Olympic Games in Tokyo, but it has insurance and contractual protections. Dan … Read the whole story
The New York Times Company predicts digital ad sales will drop 10% in the current quarter. Read the whole story
Remember those predictions back in December? Set them aside for now. They didn't factor in the Covid-19 crisis, a development that wasn't on anybody's … Read the whole story
The new "Hawaii Five-0" is ending its run on April 3. Will there ever be another? Read the whole story
Somewhat helpful in keeping streamers' churn low is the ease of cancellation and return. A simple click on a service's app/platform does the trick. Read the whole story
Karen Blackett is taking over as Chief Executive of GroupM in addition to her role as country manager for WPP, "Campaign" reports. She replaced … Read the whole story
The newly named BETC Fullsix combines digital agencies ekino, MFG Labs, BETC Digital and Fullsix, and a pitch that these shops have complementary services … Read the whole story