Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, … Read the whole story
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event. Read the whole story
At $10 per vote yielded through noon on March 4, Biden has had the most cost effective campaign to date, beating his next closest … Read the whole story
Americans say they have lost sleep ever since the incumbent became President, even Republicans. More than a third (37%) of Americans said they have … Read the whole story
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to … Read the whole story
People willing to share data with brands increasingly want to know the value they receive outweighs the risk of the data being compromised -- … Read the whole story
Biden won nine states including a big delegate grab in Texas. Bloomberg spent a massive $198.4 million on Super Tuesday vs. Biden, who was … Read the whole story
The iconic publishing house is "not a core asset" for the newly combined company, as it's "not video-based," said Bob Bakish, CEO of ViacomCBS. Read the whole story
Apple will expect developers to clearly display consent language in the user interface of their apps if they want to reach consumers via push … Read the whole story
This time it's the UK operation, where CEO Tom George is out, being replaced by Karen Blackett who already has a big job at … Read the whole story
Dativa is a fast-growing data science services start-up providing custom TV measurement strategy and solutions to brands, agencies and media companies. Read the whole story
The decision follows news that a contractor who had been in one of the offices was diagnosed with COVID-19. Read the whole story
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pulled in so far for the 2020 Tokyo Olympics could be on the … Read the whole story