Separate studies of consumers and the ad trade reveal both constituencies are relying much more on their major national and local news outlets than … Read the whole story
More than two-thirds (68% of ad executives say they expect their ad spending for 2021 to be reduced due to the impact of COVID-19, … Read the whole story
While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been … Read the whole story
Major brand marketers' planned network TV media dollars are shifting to what is hoped to be more normal viewing periods. "We are going to … Read the whole story
Advertisers are asking Google, Facebook and Microsoft to assist them in providing payment relief for advertising space as monthly invoices reach their grace period … Read the whole story
The company issued an update today noting it has billions of dollars of cash on hand to help in the effort. But the pandemic … Read the whole story
A number of additional media and tech companies are joining the effort including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter … Read the whole story
Drive-ins may be the perfect alternative for a populace being urged to socialize at a distance. Read the whole story
The accelerator, SheScales, is part of Portland, OR-based Rain the Growth Agency (FKA R2C Group) and it is partnering with startup Carewell an eCommerce … Read the whole story
Faced with the current COVID-19 outbreak, the FCC has agreed to extend the deadline for the public to weigh in on how the repeal … Read the whole story
Findings also present a snapshot of how people use media differently as they digest the severity of the virus. Read the whole story
"No federal entity has conducted a detailed and compulsory study of industry practice regarding contemporary children's data collection practices across the digital landscape or … Read the whole story
To keep these viewers long-term, local TV newscasts may need to redefine what kind of news content -- as well as how it is … Read the whole story
Fox News could help stem the coronavirus spread, or at least not risk encouraging it, by balancing the misguided, unscientific arguments of some of … Read the whole story
The appetite for "Star Wars"-style outer space shoot-'em-ups apparently knows no limits because here comes another one. Read the whole story
The virtual event also provides guidance from scientists at the Chan Zuckerberg Biohub and developers from Slack, Pinterest, TikTok, Twitter, WeChat, Giphy, and Slow … Read the whole story
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The … Read the whole story