Through intensive work with Japanese authorities, athlete and sports groups, and sponsors and marketing partners, the International Olympics Committee managed to reach a decision … Read the whole story
In addition, top execs' salaries have been cut 50% for now, co-founders are eschewing salaries altogether for six months; and a hiring freeze is … Read the whole story
Three-quarters (74%) of ad executives say the impact of the pandemic on their advertising plans is worse than the effect the financial crisis had … Read the whole story
For those who don't speak Scottish, the headline is from Robert Burns' epic 18th Century poem. It translates to "go often askew," and that's … Read the whole story
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. Read the whole story
Report finds 60% of consumers are less inclined to use a product if their data is used for any purpose. Read the whole story
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. … Read the whole story
Due to cancellations or postponements of Olympic qualifying events around the world, only 57% of this anticipated final total athlete count were able to … Read the whole story
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers … Read the whole story
"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important … Read the whole story
While Americans, and people across much of the world, are practicing social-distancing and physical isolating, that hasn't stopped the out-of-home media industry from playing … Read the whole story
If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy. Read the whole story