Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one … Read the whole story
The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according … Read the whole story
One of the fundamental changes the COVID-19 crisis is having on the way we think, feel and behave is the role our personal hygiene … Read the whole story
Time plays tricks during a pandemic, and also wreaks havoc on our collective memory. Read the whole story
One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin … Read the whole story
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of … Read the whole story
Gil Schwartz, former longtime chief communication officer of CBS and author, died Saturday of natural causes. He was 68. Read the whole story
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of … Read the whole story