With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany … Read the whole story
Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year. Read the whole story
If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of … Read the whole story
After more than two decades at MediaCom -- the past 12 as worldwide chairman-CEO -- Stephen Allan is stepping down from the GroupM agency. … Read the whole story
Hoping to retain national TV media advertising money, TV networks have been giving Q3 option deadline extensions to brand marketers -- beyond May 1 … Read the whole story
Fox unveiled its new season with four new fall shows and a little help -- two new additions previously had their start on cable … Read the whole story
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has … Read the whole story
Working from home has forced me to rethink what it means to be busy, and how to maintain productivity while preserving some semblance of … Read the whole story
The big TV station group was fined $48 million by the FCC for three different actions. Read the whole story
The new version makes it easier to create ads as well as groups, events and pages, and includes dark mode to reduce glare, improve … Read the whole story
With its new OneView DSP and impressive user growth stats, Roku believes it's positioned to grab advertising share from linear, which, it asserts, is … Read the whole story
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. Read the whole story
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once … Read the whole story
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets … Read the whole story
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. … Read the whole story
Project OAR, the consortium promoting addressable advertising standards on smart TVs, has added two members -- ViacomCBS and E.W. Scripps. Read the whole story