Ad spending during this year's upfront network TV marketplace will decline 33% from last year's, if one occurs at all. Those are the findings … Read the whole story
"Unlike English-language networks, our prime-time schedule for the next year is set with first-run episodes every hour of prime time," said Steve Mandala, Univision … Read the whole story
Connected TV now has a leading 37% share of digital video ad impressions as of Q1 2020, from a 47% to 51% share range … Read the whole story
While CEOs are hesitant to reveal specific strategies since every office will be evaluated differently, there are a few commonalities shared across many shops. Read the whole story
Two firms have joined together in a pro bono effort to help some of those who have been laid off get their names out … Read the whole story
Intelligence will ultimately prevail over ignorance --- but we need that happening in a public forum, not a private research lab somewhere in Silicon … Read the whole story
The problem with this new TNT drama is that it is easy to forget that the whole thing is supposed to be on a … Read the whole story
"The myth by some in the government that people are just rushing to burst out of their homes to get back to a full … Read the whole story
The streamed version of the hit musical, part of the art of "live capture," seems especially apt to launch on the eve of Independence … Read the whole story