In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group … Read the whole story
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for … Read the whole story
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insights at scale across linear, addressable, CTV, OTT. Read the whole story
Who would dare put on a musical Christmas TV movie like this one? Only Dolly would! Read the whole story
As we head into the first of America's big holiday and shopping season events, it may be comforting to know that most of us … Read the whole story
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payment system that supports data sharing. The company pays users to share location, … Read the whole story
There has been at least one silver lining to this pandemic. The shutdowns and stalled projects have given us much needed time to reflect … Read the whole story
The agency argues it needs Bannon's testimony in order to determine whether Facebook users' data was shared with any other companies. Read the whole story