U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad … Read the whole story
YouTube has barred One America News Network from posting new videos for a week after it uploaded a video promoting a COVID-19 cure. "After … Read the whole story
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth … Read the whole story
Deering is charged with modernizing marketing, driving brand strategy and developing marketing talent. Read the whole story
The MediaPost Independent Media Agency Of The Year has just expanded its creative department by a dozen positions and has filled five of those … Read the whole story
Another day, another TV drama about a main character who is a hard-partying train wreck. Read the whole story
"Cognitive computing" saw increased interest among brands and agencies during the second week of November. Defined as "the simulation of human thought processes in … Read the whole story
U.S. and worldwide marketing spending are now forecast to fall 7.1% and 6.8%, respectively, this year, bringing 2020's marketing economy to pre-2018 levels, according … Read the whole story
It appears my column a few weeks ago on public broadcasting hit a few raw nerves. Read the whole story
KC Crain succeeds his father. The company also announced it has increased new paid subscribers by 50% this year. Read the whole story
Globally, a third of FMCG businesses say their most successful influencer campaign increased sales by $250,000 - $500,000. Read the whole story