Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media … Read the whole story
Duration Media, which founded a marketplace based on trading only the most viewable inventory offered by top-tier premium publishers, is now launching a platform … Read the whole story
The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year's past, … Read the whole story
Have you ever woken from a nightmare so terrifying you had to replay it in your head to get back to sleep? That's what … Read the whole story
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search … Read the whole story
Superbird has been test-marketed in a few locales in Conn., N.J., Mass., Long Island. It will roll out to 10 more markets this spring, Read the whole story
Following a protracted focus on the U.S. presidential election, there has been a notable rebound in interest in "international marketing," as American brands show … Read the whole story
A three-part miniseries about slavery in 19th-century Jamaica breathes fresh air into the stale drawing rooms of PBS' "Masterpiece." Read the whole story
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. Read the whole story
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association … Read the whole story
Dozens of civil rights groups and other watchdogs are urging the new administration to avoid repealing or weakening Section 230 of the Communications Decency … Read the whole story
Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak. Read the whole story
The spot "humorously leans into the growth we're all eager to see in 2021," per CMO Andrea Zaretsky. Read the whole story