Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will … Read the whole story
The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first … Read the whole story
The overriding factor is major consumer behavior changes - rising streaming usage is changing everything. Read the whole story
On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media … Read the whole story
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original … Read the whole story
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network … Read the whole story
This week, "Antiques Roadshow" goes on a celebrity binge for three weeks with episodes filmed in or around the homes of celebrities. Read the whole story
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the … Read the whole story
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender … Read the whole story
The new unit, Talon-Buntin America, based in Nashville, will be led by Talon America CEO Jim Wilson. Buntin OOH COO Jon Carmack will oversee … Read the whole story
Sixty-five percent of stories about the Biden administration were on its policy and agenda, while the remainder focused on leadership and character, according to … Read the whole story
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story