Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. … Read the whole story
Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platform startup Connected-Stories as Chief Revenue Officer. Read the whole story
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to … Read the whole story
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. Read the whole story
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. Read the whole story
When I come across a TV drama titled "The Drowning," I automatically steel myself for an experience that will be anything but cheerful. Read the whole story
Apple's latest move in its battle against In its most recent move in its battle against Apple's iOS 14 privacy update aims to convince … Read the whole story
Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernandes, a former agency account services exec at JWT, Ogilvy & Mather and … Read the whole story
It's called Dentsu Ventures Fund II and will invest in startups at various stages. It will operate for a 10-year period and has more … Read the whole story
How much of big tech's "bonkers" 25% increase in revenue was due to the pandemic -- and how much of this is the new … Read the whole story
The company also announced it latest M&A deal today-Brazil's digital performance agency Raccoon Group which was founded in 2013 by former Google executives Andre … Read the whole story
Effort to mark World Press Freedom Day includes ads, forums and encouragement to share stories. Read the whole story
Laura Held will head the Office of the CEO as firm conducts an executive search. Read the whole story