Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to … Read the whole story
The incumbent was Empower, which just picked up the U.S. media AOR for Newell Brands. Read the whole story
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. Read the whole story
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual … Read the whole story
Using footfall and other traffic data, Cuebiq will measure the effectiveness of the Ad Council and COVID Collaborative Vaccine Education Initiative. Read the whole story
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%. Read the whole story
National CineMedia's optimism is building for the big, more complete theatrical re-opening in the fourth quarter. Read the whole story
Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak. Read the whole story
Suddenly, the legitimacy of the Golden Globe Awards is being called into question -- although the various flaws in the Hollywood Foreign Press Association … Read the whole story
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. Read the whole story
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and … Read the whole story
'Paw Print' will be sent to 1 million households that have a dog and a cat, per the publisher. Read the whole story
A takeover of Complex would help 'BuzzFeed' boost revenue by 30%. Read the whole story
Revenues at the Vizio Platform Plus unit -- the advertising selling and data business connected to its SmartCast platform -- grew 120% to $52.2 … Read the whole story