The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the … Read the whole story
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily … Read the whole story
Through the first four months of this year, Discovery/WarnerMedia TV networks accounted for $2.30 billion of national TV spend on TV -- a 15.7% … Read the whole story
Mark my words, new Fox series "Krapopolis" will either be the breakout show of the future, or it will go down in history as … Read the whole story
All of Fox's prime-time shows will be on Tubi. At the same time, there will be another 140 new original hours exclusively devoted to … Read the whole story
The two upfront presentations staged virtually on Monday could not have been more different. Read the whole story
The claims don't lend themselves to class-action treatment, Facebook says, partly because advertisers who use its service don't have enough in common with each … Read the whole story
CTV's share was up 17% versus Q4 2020, and at its highest level since 2019. Read the whole story
Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to … Read the whole story
Brands need data -- but they face gaps in both their data accuracy and skills, Enterprise Strategy Group reports. Read the whole story
Though a deal is far from certain, rights to MGM's large content library would help Amazon compete against Netflix, Disney+ and the new entertainment … Read the whole story
In a year at the helm, the extraordinarily well-compensated Jason Kilar has managed to stir up the industry -- and build HBO Max's subscriber … Read the whole story