Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking … Read the whole story
Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, … Read the whole story
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers … Read the whole story
Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. Read the whole story
Over 80 new brands have run campaigns on Univision this year. Read the whole story
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. Read the whole story
"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on … Read the whole story
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are … Read the whole story
The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data … Read the whole story
Facebook is calling a judge's attention to a recent antitrust ruling in favor of Google. Read the whole story
We understand the world through stories -- so media has become the platform for the telling of stories. Read the whole story
The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts. Read the whole story
A newly unsealed court document reveals that on March 17, the Department of Justice officially withdrew a subpoena to Twitter for information about the … Read the whole story