In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketplace surged 52% over April … Read the whole story
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on … Read the whole story
WarnerMedia will be launching two premium programming destinations: "Front Row on TBS" and "Front Row on TNT." Read the whole story
A key goal is to learn more about the needs of local communities by interviewing people from a cross-section of ethnicities, ages, gender identities … Read the whole story
In a feature story in "The Wall Street Journal" on Saturday, there was no sign that Kilar had any inkling the company he ran … Read the whole story
The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data … Read the whole story
Discussion of "50 movie posters that changed entertainment marketing" paid tribute to the "underappreciated" graphic designers who created them. Read the whole story
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers … Read the whole story
Two mini-major TV-film production studios -- MGM and Lionsgate -- are obvious targets. Plus, AMC Networks has been floated as acquisition material. Read the whole story
The network will have three different versions of the "FBI" franchise, adding "FBI: International" to "FBI" and "FBI: Most Wanted." Read the whole story
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create … Read the whole story
S4 Capital documents show that Sorrell's total compensation from the firm last year was around $300,000 including salary, taxable benefits, bonuses and pension. Of … Read the whole story
A new paradigm: Digital is your core channel. Video is the anchor in that channel. Read the whole story
The initiative encourages creatives from around the world to use their talents to create printable anti-hate poster images using a supplied template. Read the whole story