The former agency media chief will serve as head of agency development for the TV audience measurement service. Read the whole story
Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking. Read the whole story
She joins from Publicis Sapient, where she was most recently vice president/talent acquisition and succeeds Ton Schoonderbeek who will work in a transitional capacity … Read the whole story
Facebook plans to prohibit advertisers from targeting ads to users under 18 based on their activity on websites and apps, as well as their … Read the whole story
The new sustainability marketplace is designed to enable clients to buy ads in media channels that align with their own sustainability agendas. Read the whole story
New research shows a majority of Democrats are "happy/calm," but most Republicans are kind of bummed out. Read the whole story
GroupM has appointed Brendan Moorcroft CEO of its new data consultancy Choreograph, which was launched in April with the merger of the GroupM and … Read the whole story
At the Olympics, there is emotion and drama, and incredible feats of strength. What more can a TV viewer ask for? Read the whole story
Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels. Read the whole story
Fox News Channel is down 34% in Nielsen live-plus-same day time-shifted viewing, with MSNBC down 37% and CNN losing 43%. Total day results for … Read the whole story
FoxNews.com and USAToday.com were tops, slightly leading other sites. Read the whole story
"To the best of our knowledge, this is the first time sentiment analysis has been used to explore the effectiveness of influencers," says Watson. Read the whole story
But a report from Sprout Social finds customer service is relatively low on brands' priorities lists when it comes to social media. Read the whole story
A virtual work-from-home environment is great for getting stuff done efficiently, But if creativity is our goal, there's no substitute for being "in the … Read the whole story
Consumers think Netflix first -- and then everything else. That means no ads. Read the whole story