In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Wayne Knight will walk you through the merits and pitfalls of zero-, first- … Read the whole story
"There is no other public company that has the focus to integrate the consumer directly into the advertising process," asserts Moore. Read the whole story
MediaCom previously worked with Bayer across 65 markets, and the consolidation adds key markets such as Germany, China and Russia as well as the … Read the whole story
There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the … Read the whole story
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art expertise developed by LINK. Read the whole story
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform. Read the whole story
Watching Glenda Jackson's performance in this movie is a jaw-dropping experience. Read the whole story
The assistant will feature Disney characters' voices and call up more than 1,000 interactive experiences and content. Read the whole story
"Experiential marketing" is back in the top spot of interest among marketers. Purpose-driven consumer expectations of the value they get from experiences has fundamentally … Read the whole story
Americans for Prosperity argues that the ordinance should be struck down as a "content-based" restriction on speech. Read the whole story
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the … Read the whole story
Night School, known for its game "Oxenfree," will help Netflix develop a library of branded games to draw in new subscribers. Read the whole story
The pandemic prompted a decline in demand for shared transportation, and consumers aren't eager to return, per CarGurus. Read the whole story
TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can … Read the whole story
For one, the willfully ignorant are very easily consolidated into a power base for politicians willing to play to their beliefs. Read the whole story
Fintech company SKUx wants to change the way brands deliver discounts to consumers, and in turn, increase returns from performance marketing. Read the whole story
"Sunday Night Football" is up 5% for the first three games, while "Monday Night Football" is seeing a 9% increase. Read the whole story