Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement … Read the whole story
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsoft. Terms were not disclosed on Tuesday, the day the two companies announced … Read the whole story
Casual cursing has reportedly increased in the normal discourse between people during the pandemic, but TV is way ahead of that trend. Read the whole story
Rob Wilk, head of the Strategic Sales team, will take on the leadership role at Microsoft Advertising. Wilk has more than 25 years of … Read the whole story
As the world goes wild for NFTs, it's nice to see one marketer goofing on them this holiday season. Read the whole story
DuckDuckGo is building a desktop browser aimed at integrating the same security and privacy features as the one it built for mobile. Read the whole story
Syndicated reruns kept "I Love Lucy" alive for successive generations and capped its iconic status. Read the whole story
In social media networks, your brand message is whatever meme happens to emerge from the collective activity of this connected market. Read the whole story
The European Commission granted Microsoft approval on Tuesday to close on its $16 billion acquisition of speech recognition and AI software company Nuance Communications. Read the whole story
Siding with Facebook, a federal judge has thrown out a lawsuit by investors over revelations that the platform allowed outside companies, including data consultancy … Read the whole story