They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the whole story
Mabin has been serving as acting president of the out-of-home media measurement service since predecessor Kym Frank was ousted last year. Read the whole story
Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing … Read the whole story
Cold War-era Berlin emerges once again as a focal point for a stylish, sexy, eye-catching TV thriller. Read the whole story
The award is given to the person "who has harnessed their position to make a significant and positive difference to the world around us." Read the whole story
Two Illinois residents allege in a new lawsuit that Snapchat is violating a state privacy law by scanning and storing faceprints. Read the whole story
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michaels in Canada, and is available to approximately 90% of Canadian households across … Read the whole story
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability. Read the whole story
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story
Ad load would be about the same as HBO Max's ad-supported tier, lower than other major streamers' AVODs. Read the whole story
KFC, number two on the list, "appears to be punching above its weight on social video," notes a recent report. Read the whole story
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story
The Israeli company NSO Group on Monday pressed the Supreme Court to review a "dangerously wrong" decision allowing Facebook to proceed with claims over … Read the whole story
One Texas law is part of a growing movement in Republican-controlled state legislatures where politicians claim social media is biased against them. Read the whole story
Looking to grow the digital over-the-air TV network industry and its own nine networks, Scripps Networks is spending $20 million in a campaign to … Read the whole story
The Cincinnati agency's assignments focus on three ultra-premium tequilas. Read the whole story