I can't help wondering if media coverage plays a role in desensitizing American sentiment about gun control, because in the end, we just throw … Read the whole story
It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. … Read the whole story
At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. Read the whole story
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it … Read the whole story
Pepsi is giving up its half-time musical sponsorship, but remains an NFL sponsor under a new long-term deal. Reports say Pepsi's previous ten-year overall … Read the whole story
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers … Read the whole story
Walt Disney's ESPN has sold out all its ad inventory in its upcoming original series about New York Yankee great Derek Jeter, "The Captain." Read the whole story
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap CEO Evan Spiegel warned Monday in a Securities & Exchange Commission filing. Read the whole story
The "TV Blog" revisits the reviews published here that greeted the premieres of this year's cancelled shows not so long ago. Read the whole story
Meta will be adding new information to its Ad Library on ad-targeting choices for social-issue, electoral, and political ads. Read the whole story
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the … Read the whole story
A federal appeals court has blocked the bulk of a Florida law that sweepingly restricts large social media companies' ability to moderate content. Read the whole story
I fear the death of sarcasm is nigh. That would be a shame, since sarcasm can be a useful way to examine hot-button issues … Read the whole story
Thanks to Apple and its one-two punch, the future is bleak for most tracking of consumer data in advertising. Read the whole story
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their … Read the whole story
"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a letter sent Tuesday to CEO Sundar Pichai. Read the whole story
Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality to shopping ads in search, and signups … Read the whole story
Research suggests traditional media channels outperform digital channels in terms of reach, attention, and engagement relative to costs, 'Harvard Business Review' said. Read the whole story
A report from Coindesk this week found that crypto funds shrank to their lowest level since the summer of 2021. Read the whole story
The company plans to do most creative advertising in-house while retaining Publicis Groupe's Spark Foundry for media duties. Read the whole story
Study also underlines the benefits of bundling services, content to increase engagement, retention. Read the whole story
Most virtual pay TV providers now offer "unlimited" DVR options that allow for unlimited storage and the ability to fast-forward through commercials. Read the whole story