ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewards ecosystems for brands, creators and nonprofits powered by Web3 tokens, encouraging campaigners … Read the whole story
No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, … Read the whole story
The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves … Read the whole story
Disney says its clean-room technology and Disney Audience Graph technology are working with most major agencies and media holding companies including Dentsu, Horizon, IPG … Read the whole story
"Ruthless: Monopoly's Secret History" searches for the truth, but it might also be an assault on fun. And that's no fun at all! Read the whole story
Groups allege Walmart fails to clearly disclose Universe of Play is an "advergame" in a way "easily understood" by its "audience of young children." Read the whole story
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement in virtual sports stadiums. Bidstack Sports will be launched with SimWin Sports, a … Read the whole story
A leading analyst breaks down how these networks are changing the ad scene -- and how that can help (or hurt) retailers. Read the whole story
Business openings reached an all-time high in 2022, growing in 86% of states. Growth exceeded 2019 levels, particularly in the South, according to Yelp … Read the whole story
The streamer added 5 million subs, helped drive a 4% gain in advertising for NBCUniversal's media unit, to $2.86 million, and more than doubled … Read the whole story
Led by "Stranger Things," Netflix tallied 11 of the top 15 streaming programs and the top four overall, according to Nielsen Streaming Content Ratings, … Read the whole story
"Amazon wields its enormous market power by requiring its millions of third-party sellers to agree that the listed price on Amazon for any product … Read the whole story
Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas. Read the whole story
TikTok "is China's backdoor into Americans' lives," Senator Josh Hawley (R-Missouri) said in a Twitter post. Read the whole story
Trump relied heavily on Facebook ads in previous campaigns, and political pundits are already predicting that Meta's decision could swing the dynamics in his … Read the whole story