"The ads appear to have been generated programmatically," reads the NewsGuard report, which identified 393 ads from 141 major brands funding 50 AI-generated news/info … Read the whole story
Add advertising execs to the list of people responsible for the proliferation of AI-generated content, because in the end, they're the ones paying for … Read the whole story
The standards call for transparency and commitment to maintaining human oversight. Read the whole story
The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods. Read the whole story
Kelley who had been serving as CEO Americas, Dentsu, will report to IPG CEO Philippe Krakowsky. Earlier she served as NA CEO Mediabrands and … Read the whole story
AI and other technology will help drive growth, but misperceptions about cost, capabilities are still prevalent. Read the whole story
The original series starred Timothy Olyphant as Raylan Givens, a laconic U.S. Marshal battling bad guys in Appalachia. Read the whole story
And why he would kick Elon Musk's butt. Read the whole story
Abortion ads, which had averaged only 2% of all campaign spots prior to Dobbs, grew to nearly 40% of ads run by Democratic candidates … Read the whole story
"Requiring 'simple' cancellation is a difficult standard for businesses to implement, as there is little detail provided to guide them to understand its meaning … Read the whole story
A federal appellate court has revived a lawsuit by users who claim Meta's former ad-targeting options violated laws against discrimination. Read the whole story
WPP's Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its part in a campaign by … Read the whole story
Rules changes help broadcasters adhere to need to broadcast 1.0 signals for OTA users while simulcasting a 3.0 signal. Read the whole story
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative and media planning and buying. Read the whole story
Verizon customers can also now enjoy two personalized connectivity features that can be managed through the My BMW app including multi-vehicle connect. Read the whole story
Regenerative travel is described as "travel with purpose." The first episode features LGBTQ+ travel influencer Alysse Dalessandro. Read the whole story
Tuvalu's bid to become the first recognized digital nation was promoted in a campaign from Accenture Song agency The Monkeys. Read the whole story
By leveraging AI, the platform enables advertisers to discover podcasts they may not have considered. Read the whole story