In terms of incumbent agency reviews, the media department is less involved, trailing account management, strategic planning and creative departments. Read the whole story
On average, the pitch process takes at least two months when an incumbent agency is involved, according to the study, a joint effort from … Read the whole story
Twitter, which derived about 90% of its revenue from advertising before Elon Musk took it private late last year, has lost half of it, … Read the whole story
Among factors buffeting the business now: the runaway costs of production; a work stoppage by two powerful unions whose demands threaten to drive the … Read the whole story
It's been half a century since CREEP contributed to the downfall of the Nixon White House, but now Ohio Democrats are leveraging a different … Read the whole story
In June, TV-video streaming usage for viewers ages two and up climbed to a 37.7% share -- another record, according to Nielsen -- with … Read the whole story
Lots of folks have been asking me for suggestions on what TV shows they should binge over the summer, and if the writers' and … Read the whole story
The agency described it as a newly created role. Read the whole story
Indie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival," putting players into the story about a mysterious embalmed hand. Read the whole story
For "first-airings" on linear TV, excluding regional sports networks, CBS took the highest share of voice, followed by ABC, NBC, Fox News Channel, ESPN, … Read the whole story
With just days until the first match, marketers are unleashing campaigns they hope will be worthy of the most-attended Women's World Cup ever. Read the whole story
Privacy regulators in Norway have ordered Meta to either obtain users' consent to online behavioral advertising, or pause serving ads to people based on … Read the whole story
Facebook users will soon be able to to craft videos on Facebook with editing tools created for Reels, including the ability to speed up, … Read the whole story
Amid the disruption of actors' strikes on top of writers' strikes, upfront negotiations continue to raise even more question marks. Read the whole story
Credit rating firm Moody's cited growing scale and recent cost reduction measures by the holding company for the upgraded outlook. Read the whole story