"I generally believe the majority of brand choice is made in a retail environment," P&G President/CEO Jon Moeller told investors during an earnings call. Read the whole story

The assignment will kick off with media planning for Destination Vancouver's UK and Australia's winter travel campaigns. Read the whole story

Warner Bros. Discovery is restructuring its ad sales organization to create teams dedicated to specific media buying agencies. Other entertainment companies with broad media … Read the whole story

In an effort to bridge the gap between TikTok creators and advertisers, influencer marketing platform JoinBrands has launched an integration with TikTok's Spark Ads … Read the whole story

Twitter, now rebranded as X, has made its "Ads Revenue Sharing" program available for all eligible creators across the globe. To be eligible, X … Read the whole story

Stuck with a revenue guarantee not supported by Netflix's slow ad sales growth, Microsoft is reportedly open to letting Netflix add new ad-tech/sales partners. Read the whole story

News circulating this week that Microsoft's Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the … Read the whole story

"Barbie" had one of the strongest second weekends for any theatrical movie ever, according to analysts. "Oppenheimer" is the second-fastest film ever to reach … Read the whole story