January 25, 2023
Monday, August 21, 2023
The new offering is the latest in an array of signals GroupM has been using to weed unsavory domains and traffic from its client's … Read the whole story
The movie industry is offering steeply discounted movie tickets as part of National Cinema Day. Moviegoers can access 3,000 movie cinema locations with more … Read the whole story
Verizon's CEO has openly expressed interest in partnering on a D2C version of ESPN's cable network. Read the whole story
- COMMENTARY
Skai has worked with Amazon for several years. Nich Weinheimer, Skai EVP of strategy, discusses the benefits for Amazon and advertisers, and why the … Read the whole story
Merkle and Google Cloud have expanded a long-time partnership in the U.K. to include a practice focused on artificial intelligence. Read the whole story
COMMENTARYThe word "secrets" is a powerful word whose effectiveness has been proven over and over again. Read the whole story
YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which helped create three music principles … Read the whole story
COMMENTARYSelling all of Disney to Apple? Nah.. Think more strategically. How about just ESPN? Read the whole story
Payment/costs are based on achievement of predetermined outcomes such as sales, ROAS, CPA. Read the whole story
A federal judge has thrown out a lawsuit by content creators who accused YouTube of restricting or de-monetizing videos based on racial identity. Read the whole story
A federal judge on Friday dismissed a complaint alleging Meta Platforms wrongly tracks smartphone users who access the web through Facebook's and Instagram's in-app … Read the whole story
COMMENTARYIf big TV-based network media companies are having trouble making money and actors and writers say they're not getting a decent wage via streaming … Read the whole story
- COMMENTARY
1) Focus on product development, messaging and customer service to retain profitable users2) Create organizational alignment around customer non price promotion value3) Invest in … Read the whole story
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal … Read the whole story
