OMG's scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America. Read the whole story
Meta Platforms introduced the company's first generative AI products for consumers Wednesday at the company's annual engineering conference, Meta Connect. Read the whole story
Answer: When it reaches planners and buyers like you. What's that you say, "I don't read 'Emu Today & Tomorrow' magazine." Well, keep reading … Read the whole story
As linear cable TV network business continues its slow decline, national TV ad revenues will fall 4.9% by the end of this year to … Read the whole story
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed at helping educate the platform's Agency partners on how to build effective Snapchat … Read the whole story
The 22 golden girls vying for the love of 71-year-old Gerry Turner on "The Golden Bachelor" each bring their own spin to the occasion. Read the whole story
YouTube is changing the parameters of what types of content creators are able to monetize on the platform, making it more profitable to post … Read the whole story
Founding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and Vistar Media. A UK Brand Board has also … Read the whole story
But "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. Read the whole story
Although there are some signs that the ad business is recovering, Q4 "scatter" ad inventory for traditional and streaming TV continues to be "depressed." Read the whole story
CEO Tom Pino contends it is crucial to modernize media strategies and match the message to the channel. Read the whole story
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. Read the whole story
The Spaceback platform can now convert social content to programmatic-ready CTV ads, as well as video and digital display ads. Read the whole story
LG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to its ACR-driven infrastructure to hone targeting and measurement of impact on consumer spend. Read the whole story
An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% … Read the whole story
Consumers do not like their content interrupted, so why do we keep interrupting them? Streamers have an entire ecosystem of monetization opportunities to explore. Read the whole story