Terms were not disclosed, but the sale includes political ad tracking unit CMAG and marks another new owner for storied ad-spending services that originally … Read the whole story
And while Omnicom's role in Hudson's sale remains a mystery, the agency tech startup recorded a pre-tax loss of $32.7 million in 2022. Read the whole story
New Street Research's Dan Salmon upgraded The Trade Desk from "sell" to "neutral" on easing of digital ad pauses and greater access to inventory. Read the whole story
For Hallmark movie fans, select Hilton hotel suites have been decked out with the sights, flavors and even the aromas of Christmas. Read the whole story
Value delivered to customers is what creates value for the bottom line. The converse is also true - when you take value away from … Read the whole story
The new "Data Deletion Request Specification" aims to help digital ad companies comply with consumers' requests to delete their data. Read the whole story
The spot, created by Ogilvy, follows the story of an LGBTQ+ young man who comes out and is ostracized by his friends. Read the whole story
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on how TikTok Shop works and how brands can plan their campaign strategies on … Read the whole story
Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion -- a "floor value," based on a 2019 agreement between the two companies. Read the whole story
Privacy officials in Europe have ordered Meta to stop serving behaviorally targeted ads to residents of the European Union and European Economic Area without … Read the whole story
Hallmark Media has added VideoAmp as a "currency' in deals for advanced audiences and demographic guarantees. Read the whole story
CEO Mark Penn said "We have trimmed our costs, implemented new systems, reordered our portfolio, and are ready for a strong 2024 as the … Read the whole story
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond traditional ad formats. Read the whole story
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. Read the whole story
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns in a letter to Tzachi Hanegbi, head of Israel's National Security Council, about … Read the whole story
Roku surprised Wall Street investors with a 20% increase in third-quarter revenue results -- including unexpected video-advertising growth. Read the whole story
How do you get celebrities on board without bankrupting your brand? Deals can be structured that are more amenable to a growing brand. Read the whole story
Agentio has built an AI-powered platform for creators to sell ad slots to brands, with a $4.25 million seed investment. It is now publicly … Read the whole story
According to media buyers and reports, some scatter pricing -- buying a TV ad, for example, just days before the game is televised -- … Read the whole story