"I'm totally surprised, because when you're going to rename your platform you should No. 1, check to see if it's used in the market; … Read the whole story
Following days of drama, late Tuesday OpenAI said Sam Altman will return as CEO. The new board will be chaired by former Salesforce co-CEO … Read the whole story
The First Law: An AI developer must not offer tea to a competing AI developer. Read the whole story
If Musk can muzzle it, and X can improve brand safety, CEO Linda Yaccarino will at least have a fighting chance to fix X's … Read the whole story
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ad campaign just one month after announcing an exclusive partnership with X. The … Read the whole story
Ted, the Seth MacFarlane teddy bear, is poised to talk again in a TV spinoff of the two "Ted" movies. Read the whole story
Native American Heritage Month is a time to recognize the ancestry and traditions of Native Americans. As marketers, we are obligated to stop discrimination, … Read the whole story
In these seemingly trying and divisive times, the editors of MediaPost just wanted to take a pause and thank you all for supporting us … Read the whole story
Of nearly 261 companies that spent over $1 million advertising on X/Twitter from January 2022-October 2023, 86% have reduced ad spending on the platform, … Read the whole story
Hispanics also use more streaming services than average, but are dissatisfied with the content options. Read the whole story
The official host city of Super Bowl LVIII is launching a quirky multiplatform campaign, Excessive Celebration Encouraged, to promote the big game. Read the whole story
A recent California appellate decision against Meta Platforms could effectively ban demographic ad targeting, the tech organization NetChoice warned this week. Read the whole story
Today there is growing pressure for marketers to measure and decrease the emissions produced by their ad campaigns. This isn't just a moral imperative. … Read the whole story
Spotify has been accused of striking a deal with Google that allowed it to pay no commission when people signed up for subscriptions using … Read the whole story
"We expect price to be a bigger factor or even overtake sub growth as price hikes continue," writes Steven Cahall, media analyst for Wells … Read the whole story
Passage would increase consumer freedom of choice, while delivering another major financial blow to reeling cable/satellite operators. Read the whole story
By reimagining its royalty model and distribution of funds to creators utilizing its platform, Spotify says there will be an additional $1 billion to … Read the whole story
Is streaming bundling what consumers want to organize all their streaming purchases? And at what cost for consumers? Read the whole story
Jeff Zucker, who left CNN last year, is now running investment fund Redbird IMI. Read the whole story
Disney-ABC's "Monday Night Football" win was the best result for the NFL series in almost 30 years, earning a Nielsen-measured 29 million average viewers. Read the whole story
Advertisers running away from edgy, controversial content on a media platform? We have seen it all before... on TV. Read the whole story