Consumers will still be pumping gas IRL, but they'll be able to access metaverse content -- and ads -- on GSTV's screens nationwide, thanks … Read the whole story
Specifically, Nielsen will measure both audience estimates and sales lift for the rideshare service's in-app advertising. Read the whole story
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a … Read the whole story
The move makes Comscore the only accredited local service and the first national or local service accredited for a "Big Data" methodology. Read the whole story
The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and … Read the whole story
Instacart has earned what it believes to be one of the most important accreditations from the Media Rating Council. Read the whole story
Meta's Threads is inching closer to compatibility with the fediverse, an interconnected social platform ecosystem based on an open protocol called ActivityPub. Read the whole story
Fortnite users can now design and create their own templates and Lego-branded elements to build their own games inside the popular metaverse gaming platform. Read the whole story
The better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also … Read the whole story
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measurement, focusing on the overlap of viewing usage of linear and streaming audiences. … Read the whole story
"Shame, Blame and the Weight Loss Revolution" gave drug companies a ton of free airtime. Read the whole story
He's cashing out on a collection cars and sneakers said to be worth in excess of $60 million. Read the whole story
Cognitiv launched its first brand campaign, a digital out-of-home experience using deep learning and AI technology. Read the whole story
Under the deal, ABC will get the national championship game starting in 2026, the first year of the new contract. In the previous 10 … Read the whole story
Rep. Cathy McMorris Rodgers hailed the bill as a step toward a broader privacy law. Read the whole story
Victims of a racially motivated mass shooting in Buffalo can proceed with claims that YouTube, Reddit and other platforms indoctrinated the shooter by showing … Read the whole story
He joins from Deloitte Digital where he led digital transformation and customer-focused initiatives, guiding operational and technology teams across CRM, product development, process excellence … Read the whole story
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to … Read the whole story