The IPG Mediabrands unit increased this year's U.S. ad forecast nearly a point to +9.2%, and 2023's final estimate up more than two points … Read the whole story
The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed … Read the whole story
Trump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. Read the whole story
Scott Lukas, who joined the agency months ago, succeeds WHY Group Founder Sheri Roder, who is leaving Horizon. Read the whole story
Derek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. Read the whole story
AMC is promoting the six-part "Parish" as a "high-octane" thriller, which makes sense given the show's emphasis on driving skills. Read the whole story
"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed … Read the whole story
The Acceptable Ads Committee is calling for the ad industry to raise awareness among consumers related to the impact of digital ads. It will … Read the whole story
What should we make of the turnaround with Ronna McDaniel - and how has this affected loyal viewers of MSNBC and other news networks? Read the whole story
LinkedIn Ads plans to roll out a solution this week to automate dynamic tracking without browser cookies. Adobe has announced its Real-Time CDP Collaboration … Read the whole story
While Chapek believes extra cash from a minority deal would be a good thing, he says it's better for ESPN to grow into a … Read the whole story
Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way - focusing on speed in a … Read the whole story
An appellate panel said Section 230 doesn't protect Apple from all claims relating to a phishing app that was developed by a third party. Read the whole story
Brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more … Read the whole story
Siding with Apple, a federal judge has dismissed a lawsuit alleging that the company conspired with Venmo, Cash App, and Google Pay to block … Read the whole story
New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm … Read the whole story
Demonstrating how AI can benefit all types of businesses, former Google exec and Yahoo CEO Marissa Mayer has launched a photo-sharing and event-planning app, … Read the whole story