At an inaugural event the DIY giant is calling "Infronts," the company announced a rebranding of its retail media network. Read the whole story
I've been scratching my head, trying to understand those Homes.com spots starring Heidi Gardner and Dan Levy. Read the whole story
It's called Media Disco and the founders are James Allen and Joey Medici. Doug Ray, who led both Carat and Dentsu Media, Americas, serves … Read the whole story
With this launch, Dentsu said it will become the first agency holding company to utilize a combination of Freewheel's Beeswax platform and custom bidding … Read the whole story
In a presidential election year first, the economy is not the No. 1 issue among American voters. The threat to democracy is, according to … Read the whole story
In adopting a short-form video feed, LinkedIn is following the lead of other social platforms while also attempting to broaden its appeal to a … Read the whole story
Ronna McDaniels was in the picture for one episode before she was cancelled. Read the whole story
Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we see the same Capital One … Read the whole story
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched what they are calling a Responsible AI capability that protects applications powered by … Read the whole story
If enacted, Kentucky's privacy bill won't require companies to allow people to opt out of a common form of online ad targeting. Read the whole story
YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for … Read the whole story
Criteo's accreditation marks a major step forward in the maturation of retail media, with greater assurance that marketers can trust commerce outcomes driven on … Read the whole story
Cox wants the Supreme Court to decide whether internet service providers are responsible for copyright infringement by subscribers. Read the whole story
Short-form video has hit the LinkedIn feed, following platforms like YouTube and TikTok in an effort to reach consumers and business professionals. Read the whole story
Major premium streaming platforms will grow 13% to $10 billion in ad revenue, with national linear TV estimated to decline 9% to $34 billion. Read the whole story
Viewers now can access Hulu inside the Disney+ app itself on its opening navigation page. Hulu will have its own "tile" - alongside "Pixar," … Read the whole story
For one, diversify your social efforts. Every brand should be on multiple social media channels. Read the whole story
New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm … Read the whole story
Sam Bankman-Fried, former CEO and co-founder of FTX, was sentenced to 25 years for his role in defrauding users of his collapsed cryptocurrency exchange. Read the whole story