And a hit song for your eyes. No, not that one. Read the whole story
"Godzilla x Kong" has earned $135 million and $226 million internationally. Movie studios are still holding back from big TV campaign ad spending. Read the whole story
With the moon playing a key part in Monday's total eclipse of the sun, the company that bakes Moon Pies has created the world's … Read the whole story
New data reveals TV is taking nearly nine out of every 10 dollars spent on advertising related to abortion bans, which has emerged as … Read the whole story
For fiscal year 2022-23, the government reported spending $67 million on media placements, with 71% allocated to digital and 29% allocated to traditional media. Read the whole story
Bipartisan lawmakers on Sunday floated a privacy bill that would require companies to allow consumers to opt out of ad targeting based on non-sensitive … Read the whole story
HGTV's "House Hunters" occasionally emerges as a source of insights and revelations about the evolution of language. Read the whole story
A federal judge declined -- for now -- to grant class-action status to six Google account holders who are suing the company over its … Read the whole story
The report, from Stagwell's Assembly cites research finding that that 71% of Gen Z and Millennials sometimes turn to social media to self-diagnose instead … Read the whole story
In May, Meta will begin adding "Made with AI" labels to content manipulated by both AI and people across Instagram, Facebook and Threads. Read the whole story
A potentially eye-opening move by legacy TV network groups and legacy pay TV distributors revolves around issues for their seemingly much maligned smaller cable … Read the whole story
In 2023, local TV stations witnessed core ad revenue sinking 3% compared to annual growth for the three years previously, according to Moody's Ratings. Read the whole story
A new study finds Gen Z views TikTok as a relied-upon educational resource, with 30% saying their grades will worsen if TikTok is banned … Read the whole story
The estimate of 7% growth is down from a previous 13% projection. Morgan Stanley Research estimates 2025 ad revenues will grow to $2.3 billion … Read the whole story
The State of PPC Global Report 2024 provides insights to better understand what search marketers focused on organic and paid media are thinking. Read the whole story
I don't actually have a problem with the concept of psychological safety. It's the terminology that doesn't work for me. Read the whole story
AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options. Read the whole story
Governor Andy Beshear on Thursday signed a privacy law that doesn't give people the right to opt out of ad targeting based on pseudonymous … Read the whole story
It's all about the word "ego" about when it comes to why things don't really work at Walt Disney, according to Nelson Peltz, co-founder … Read the whole story