TikTok has reportedly been talking with advertisers about an AI-generated feature that creates virtual influencers to star in videos on the app. A script … Read the whole story
Perhaps no other American celebrity delivered such extreme highs and evil lows in his lifetime. Read the whole story
O.J. Simpson's criminal and civil trials stemming from the murder of his wife Nicole and her friend Ron Goldman riveted the nation. Read the whole story
There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how … Read the whole story
The expanded TikTok partnership with Integral Ad Science will offer brand-safety services to 11 more countries and include new products to help advertisers on … Read the whole story
Advertisers may find fewer ads and popups are beneficial, giving their ads more time with consumers and less competition with other brands. Read the whole story
Tatari CEO Philip Inghelbrecht shared data Friday to show just how much brands could save when buying TV media direct rather than programmatically. Read the whole story
Meta is testing new ways to help protect younger Instagram users from falling victim to various forms of intimate image abuse, while also trying … Read the whole story
The L'Oreal-owned brand understands everyone needs a little help finding the moisturizer of their dreams. Read the whole story
According to a recent survey by the 4As in 2024, Fixed Fee emerged as the most utilized compensation model among those polled. Read the whole story
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video … Read the whole story
"As bulk mail rates keep increasing, so do the delivery times," writes Congressman Robert Aderholt. Read the whole story
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freevee, Twitch, Prime Video Ads and third-party publishers. At NBCU, Bhatia focused on … Read the whole story
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the … Read the whole story
Futuri hopes to empower broadcasters and creators to grow audience and revenue. Read the whole story
The French digital transformation and data consultancy firm was founded in 2016 by Mathias Chaumon. Its offering is underpinned by AI-infused robotic process automation … Read the whole story
Privacy has become important to brands and consumers - but not the type of privacy one might expect from Sprite and its parent company … Read the whole story