The Association of National Advertisers is urging the Federal Trade Commission to reject a "misguided" effort to create a "right to be forgotten" in the United States. Read the full story by Wendy Davis

As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia … Read the full story by Joe Mandese

Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that no one country should have the … Read the full story by Wendy Davis

Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagement rates … Read the full story by Laurie Sullivan

While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no hurry to come back to a … Read the full story by Sarah Mahoney

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding companies have boosted their spending in … Read the full story by Joe Mandese

MDC Partners had net losses of $444 million over the last 10 years. Yet CEO Miles Nadal racked up some very handsome paydays during that time, earning $70 million in … Read the full story by Steve McClellan

Mississippi Attorney General Jim Hood repeatedly attempted to "coerce Google into censoring third-party speech," the company argues in new court papers. Read the full story by Wendy Davis

comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The company's display ad viewability measurement tech … Read the full story by Tyler Loechner

While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of data flooding in from mobile devices … Read the full story by Ben Frederick

By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's ad revenues will make up 5% … Read the full story by Gavin O'Malley

The first six months of the year were torrid for auto sales, with 8.5 million vehicles delivered, making it the strongest first half since 2005. Even if things take a … Read the full story by Karl Greenberg

An official from the Mississippi Attorney General's office proposed that the Motion Picture Association of America help coordinate a "media blitz" against Google -- which would include arranging for bad … Read the full story by Wendy Davis