The agreements will provide the ad holding companies with access to Tencent's large trove of data to better help target Chinese audiences for their clients. The firm's collection of data … Read the full story by Steve McClellan
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on Christmas Eve by the industry's ratings … Read the full story by Joe Mandese
Effective today, demographic data reported by Nielsen in all but the top 25 TV markets, will be unaccredited.The move follows Nielsen's decision to drop paper diaries -- a nearly century-old … Read the full story by Joe Mandese
Mobile ads can now infer the medications that users take, whether they prefer to date men or women, and their location. That's according to Cornell Tech's Vitaly Shmatikov, who will … Read the full story by Wendy Davis
Amazon's lonely little pony, GEICO's "non-skippable" ad, and Snickers' "Marsha, Marsha, Marsha" Brady Bunch send-up were among the best and most buzzworthy commercials of 2015, MediaPost Editor-at-Large Barbara Lippert tells … Read the full story by The Editor
To start the New Year on a fresh note, Twitter on Wednesday relaunched its Mac app. New features include inline video playback, GIF support, and group direct messaging. Users can … Read the full story by Gavin O'Malley
What is Facebook if not a single linear feed filled with all manner of personalized matter? Well, challenging its existential limits, the social giant appears to be testing topic-based feeds … Read the full story by Gavin O'Malley
The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content is presented and disclosed to the … Read the full story by Paavana KumarVejay G. Lalla
With a final burst of spending enthusiasm, it looks like American consumers may have given retailers happier holidays than they had expected. MasterCard SpendingPulse says sales climbed 7.9% this holiday … Read the full story by Sarah Mahoney
For five seasons, "Downton Abbey" has been one of the rarest things in the world -- a TV series that is damn near perfect. Read the full story by Adam Buckman
The supply of unique users available on mobile or computer screens fell to its lowest point this year on Christmas Day, according to a new daily digital media traffic index … Read the full story by Joe Mandese
Smartphones proved to be a valuable source of revenue for email marketers in 2015. Smartphones drove 56.6% of all mobile email marketing revenue, which was up 9.9% overall year-over-year (YoY) … Read the full story by Ben Frederick
Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action will be devastating to advertisers, agencies … Read the full story by Bob Garfield
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency said it … Read the full story by Gavin O'Malley
Consumers have difficulty distinguishing between native advertising and editorial content, per a new study. These findings should come as no surprise, considering that native advertising is intentionally presented in a … Read the full story by Erik Sass