The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including "smart TVs," the agency announced this week. Read the full story by Wendy Davis
Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new guidelines, which are available for public … Read the full story by Joe Mandese
Overall, both 2016 and 2017 will be positive and stable, with expected growth (at least for now) of 4.5% in both years. The Dentsu agency also upgraded the outlook for … Read the full story by Steve McClellan
Last week, I'd just seen the news that Ivanka Trump had given birth to her third child, a baby boy named Theodore James Kushner, on Easter day. Ivanka released a … Read the full story by
Borrell Associates has raised its political advertising revenue estimate for 2016 by 3% to hit a record $11.7 billion. While a large piece will be spent in TV, radio and … Read the full story by Wayne Friedman
"When it comes to politics, each generation is drawn to the media that helped it come of age as voters," says Kirk Olson, VP TrendSights, Horizon Media. "For Millennials in … Read the full story by Larissa Faw
NBC's "Today" show continues its steady climb back to top viewing levels among broadcast morning shows. For the most recent week, the morning show scored its first weekly victory in … Read the full story by Wayne Friedman
Last fall, as usual, a mouse moved into my house when the weather got cold. Also, as usual, I began my quest to remove it. But this year, planning its … Read the full story by Ted McConnell
They are among a new wave of brands being introduced in the Dash program as it marks its first anniversary. The WiFi-enabled Dash devices enable push-button replenishment ordering through Amazon. … Read the full story by Karlene Lukovitz
Although pay TV homes are shrinking, TV viewing continues to climb. Live TV viewing rose 7% in fourth-quarter 2015 to 1,004 hours of TV viewed per household, with time-shifted viewing … Read the full story by Wayne Friedman
Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the $1 billion mark in late July … Read the full story by Wayne Friedman
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- national TV advertising took in $755.8 million for the NCAA, versus $551.4 million for the same time … Read the full story by Wayne Friedman
In what appears to be an ongoing battle of attrition, cable networks lost about 2.5% of their subscribers in new universe estimates released by Nielsen. The estimates, which are Nielsen's … Read the full story by Joe Mandese
The IAB Technology Laboratory today released a new, two-part Augmented Reality solution for publishers to persuade users to stop deploying ad blockers. First, the dual solution turns the page on … Read the full story by Bob Garfield
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media segments appear to be slowing a … Read the full story by Wayne Friedman
Do you remember the brilliant baptism scene at the end of "The Godfather"? "Do you renounce Satan?" the priest asks Michael from within the church at the end, as we … Read the full story by