COVER STORY
With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending $700,000 to urge people to speak up and defend those public lands. The ad features Yvon Chouinard, the company’s founder, who asks viewers to contact Ryan Zinke, Secretary of the Interior, … Read the full story by Sarah Mahoney
NewsGroupM has appointed Amanda Richman U.S. CEO of the new agency -- which is called NewCo for now -- that is being formed as a result of the merger of … Read the full story by Larissa Faw
NewsTwo entrepreneurs are asking the Supreme Court to decide whether Google should lose its trademark on the grounds that people now use the company's name as a verb. Read the full story by Wendy Davis
- Commentary
Like you -- I assume -- I hope-- I was saddened and sickened by the events that unfolded in Charlottesville last weekend. Saddened by the hatred. Sickened by the violence. … Read the full story by Kaila Colbin
- News
The firm said Thursday it is strengthening its viewability standard for social and mobile newsfeed environments. It is also undertaking research to study the performance of social and newsfeed video. Read the full story by Steve McClellan
- Commentary
Venture capitalist and creator of the web browser as we know it Marc Andreessen famously wrote an opinion piece in The Wall Street Journal in 2011 titled "Why Software Is … Read the full story by Dave Morgan
- News
According to a new WFA study, in the last 12 months 35 multinational companies with combined annual marketing spend of more than $30 billion report taking wide-ranging actions in response … Read the full story by Steve McClellan
News"Marketers can now directly boost the post as it appears on the creator's Page," a company spokeswoman said Tuesday. Until now, marketers could only boost a creator's post by first … Read the full story by Gavin O'Malley
- Commentary
Google is almost 20 years old. The domain Google.com was registered on September 15, 1997. Given that 20 years is an eternity in internet years, it's actually amazing that it's … Read the full story by Gord Hotchkiss
NewsThe U.S. ad market expanded more than 5% during the second quarter, despite "mass market weakness" and declines in some major national media, according to a quarterly update released early … Read the full story by Joe Mandese
NewsDuring violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad -- "Let President Trump Do His Job," … Read the full story by Philip Rosenstein
- Commentary
Is it time for tech to shift its focus and begin to actively manage the balance between free speech and hate speech? Yes, according to Shahak Shapira, who spray-painted actual … Read the full story by Steven Rosenbaum
- News
Seven Twitter users who are suing President Donald Trump for blocking them shouldn't be allowed to proceed with a request for a preliminary injunction requiring Trump to remove the blocks, … Read the full story by Wendy Davis
- News
Influential Wall Street analyst Brian Wieser this morning upgraded his rating for Interpublic's stock from "Hold" to "Buy," despite an overall negative perspective on ad agency stock "trajectories in the … Read the full story by Joe Mandese
- Commentary
And if you are expecting another "M"-named agency, you're out of luck. It is not happening. Read the full story by Richard Whitman
Commentary"We've got live Periscope, too," White nationalist organizer, former KKK chief and former Louisiana state legislator David Duke said as he strode up to an interviewer on the chaotic streets … Read the full story by Joe Mandese
NewsMagazine cover editors felt compelled to use their most visible platform to comment on what appeared to be Donald J. Trump's support of white supremacist demonstrators in his waffling statements … Read the full story by Joe Mandese
- News
Aiming to increase video consumption and grow advertising on its platform, Reddit has launched a native video player that will enable users to upload video directly to the site vs. … Read the full story by Tobi Elkin
NewsFrom August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead with $409.5 million. Read the full story by Wayne Friedman
- Commentary
Apple is reportedly ready to fuel more premium TV content -- it intends to spend $1 billion on original material. It learned a valuable lesson in launching the iTunes/App Store … Read the full story by Wayne Friedman
