"We have a unique philosophy regarding sponsorships, and work with each partner to create a customized program," Churchill Downs' Kristen Warfield tells "Marketing Daily." Read the full story by Tanya Gazdik
Google will now require anyone in the U.S. who wants to purchase political ads to verify they are U.S. citizens or lawful permanent residents. Advertisers must provide a government-issued ID … Read the full story by Laurie Sullivan
In today's special edition of "Marketing Today," I interview Pras Michel, who, as a founding member of Fugees, is a multi-platinum recording artist and Grammy winner, as well as a … Read the full story by Alan Hart
Google said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service. The ID allows marketers to pull together data from DoubleClick Campaign … Read the full story by Laurie Sullivan
Michael Storms, most recently with Hearts & Science, joins the IPG Mediabrands agency as Chief Analytics Officer. Read the full story by Steve McClellan
Well, actually he was an ad man until the lure of showbiz pulled him in another direction. Read the full story by Richard Whitman
It's 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter's market cap returned to its prior level after a short time. A lot … Read the full story by Ed DeNicola
Conde Nast announced three new OTT channels at its NewFront presentation -- an OTT channel for "Wired" to be launched later this year, and channels for "Bon Appetit" and "GQ" … Read the full story by Alex Weprin
Have you ever set out to add complexity to a problem or project? Probably not. In the history of business, the typical goal is to simplify, focus in, and define … Read the full story by Sarah Fay
I did a little research to determine if, by looking at my Facebook data, a smart marketer might have predicted my purchases. In short, could they tell if I was … Read the full story by Ted McConnell
The Advertising Research Foundation, Coalition for Innovative Media Measurement and Data & Marketing Association this morning announced plans to develop audience "data quality labeling standards." The initiative, which is being … Read the full story by Joe Mandese
You'll find them in a comprehensive new report on the state of digital, which also predicts that time spent with online media will overtake linear TV for the first time, … Read the full story by Richard Whitman
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump's Presidential campaign, this morning filed for insolvency in the U.K. "The company is immediately ceasing all operations," the … Read the full story by Joe Mandese
New users have been halved and influencers are walking -- but eMarketer says US and UK ad revenue will double by year's end. Read the full story by Sean Hargrave
All those who live in nonstop outrage, either pro- or anti-Trump, claim they're fighting for the good of the country - but they seem addicted to the same adrenaline rush … Read the full story by Gary Holmes
In its programming, the company leaned into its strengths: sports, built around Yahoo Sports; news, built around HuffPost; and personal finance, built off Yahoo Finance and "Makers" series. Read the full story by Alex Weprin
T-Mobile's proposed $26 billion acquisition of Sprint could result in "higher prices and fewer innovative services," Sen. Ed Markey warns in a letter to the Senate Commerce Committee's leaders. Read the full story by Wendy Davis
Bose is placing a big bet on AR -- or, more correctly, AAR. When we think of AR (augmented reality) we tend to think of digital data superimposed on our … Read the full story by Gord Hotchkiss
Dentsu Young & Rubicam and Wunderman Dentsu Inc. have become wholly owned subsidiaries of Dentsu as a result of this latest transaction. Previously, WPP held a 49% stake. Read the full story by Steve McClellan
Consumers are overwhelmed by the complexity of most data policies and, as a result, agree to them without reading or understanding them. This essentially serves the conservatives' position on the … Read the full story by Tony Jarvis
A week after the Advertising Research Foundation held a "Town Hall" to discuss research ethics and begin the process of creating guidelines and/or standards for consumer data privacy, another marketing … Read the full story by Joe Mandese
This year's NewFront presentations are streamlined from years past, with far fewer companies presenting, and all participating events taking place this week (with another set of presentations planned for the … Read the full story by Alex Weprin
That's the way digital video platform optimizer Pixability describes YouTube in its just-released 2018 State of Digital Video report. The statement is derived from the fact that YouTube already generates … Read the full story by Joe Mandese
Google will be extending its Google Preferred video advertising platform to sell ad inventory on YouTube TV, its live linear package of TV networks. Google Preferred includes content from the … Read the full story by Wayne Friedman
The company needs to be significantly faster and more agile in the way it works, WPP executives told analysts and investors Monday. Read the full story by Steve McClellan
The last time we've had an intimate look inside the New York Times newsroom was the 2011 documentary "Page One: Inside the New York Times" by documentarian Andrew Rossi. So … Read the full story by Steven Rosenbaum
All the works Cosby produced over 50-plus years are now consigned to the ash heap of pop-culture history. Read the full story by Adam Buckman
The holding company's new joint COOs are reviewing strategy in light of "structural" industry shifts. Read the full story by Steve McClellan